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The check

What we checked on your site
before we wrote to you

You did not ask us to look, so it is fair to tell you what we looked at. 31 checks in 6 groups. Everything below is measurable and everything below is something you can verify yourself.

01 On a phone

Because that is where your customers are

Australia is not a mobile-majority market — desktop still takes about half of all browsing here, one of the highest shares in the developed world. But nearly half of Australian Google searches carry local intent, and those happen mostly on a phone: someone standing somewhere, deciding quickly. A site that only behaves on a desktop still works for the person researching at their desk, and fails the one who is ready to ring you now.

  • Does it fit the screen?
    We check every width down to 320 px. Sideways scrolling on a phone means someone has to drag the page around to read a sentence, and they will not.
  • Is the text readable without pinching?
    Below about 16 px people zoom. Every zoom is a moment they might leave instead.
  • Can you hit the buttons?
    Tap targets under 44 px get mis-tapped. A phone number nobody can tap is a phone call you never get.
  • Do menus work by touch?
    Menus built for a mouse hover open on desktop and do nothing on a phone. We open every one.
  • Does anything cover the content?
    Pop-ups and sticky bars that are fine on a laptop can swallow half a phone screen.
02 Speed

Every second of waiting costs you people

Google measures how quickly your page becomes usable and ranks accordingly. We measure the same things, on a clean browser, three times, and take the median — otherwise you are measuring your own cache rather than the site.

  • How long until something appears?
    We look for under a second. Anything over three and most visitors have gone.
  • How long until the main content loads?
    The big image or heading at the top. Under 1.5 seconds is the target.
  • Does the page jump while loading?
    Content that shifts as images arrive makes people click the wrong thing.
  • How heavy is the page?
    Photographs straight off a camera, uncompressed, are the usual culprit. We look for modern formats and sensible sizes.
  • Is anything cached?
    A page rebuilt from scratch for every visitor is slow and, on metered hosting, expensive.
03 Trust

What a visitor sees before they read a word

People decide whether a business is real in the first few seconds, and browsers help them decide. Some of these will be costing you enquiries right now without anybody telling you.

  • Does the padlock show?
    Without a valid certificate Chrome writes “Not secure” next to your address. That alone ends the visit for a lot of people.
  • Is anything loading over plain HTTP?
    One insecure image on a secure page breaks the padlock. It is invisible to you and obvious to the browser.
  • Is the copyright year current?
    A footer that says 2019 tells every visitor the business may not be trading.
  • Do the links still go anywhere?
    Dead links to suppliers, socials or your own pages read as neglect.
  • Are the contact details right?
    We check the phone, the address and the hours against your Google listing. They disagree more often than you would think.
04 Being found

What Google and AI assistants can actually read

46% of Google searches have local intent, and 76% of people searching for something nearby visit a business within 24 hours. Whether you are in that result depends on things you cannot see on the page.

  • Does each page have its own title?
    Sites built cheaply often carry one title across every page. Google then has nothing to tell them apart.
  • Is there structured data?
    The machine-readable description of your business: what you do, where, when you are open. Without it you are guessed at rather than read.
  • Is there a sitemap and a robots file?
    The two files that tell a crawler what exists and what to ignore.
  • Does your Google Business Profile match the site?
    For a local business the profile often matters more than the website. If the name, address and hours disagree, both suffer.
  • Can an AI assistant read it?
    More people now ask ChatGPT or Perplexity for a tradesperson than you would expect. We check whether your site gives them anything to quote.
  • Does Bing see you as well as Google?
    Worth checking here more than almost anywhere else: Bing holds around a sixth of desktop search in Australia, against roughly three per cent worldwide - and desktop is still about half of Australian browsing. A site indexed by one and not the other is invisible to a real slice of the market.
05 Accessibility

The legal risk almost nobody mentions

Under section 24 of the Disability Discrimination Act 1992, a website that people with disability cannot use can amount to discrimination. The benchmark is WCAG 2.1 AA, and since April 2025 the Australian Human Rights Commission has recommended WCAG 2.2 AA. Complaints go to the AHRC and can escalate to the Federal Court. Most small business sites fail, and almost no web company raises it.

  • Is there enough contrast?
    Grey text on a white background is the most common failure. We measure it as a ratio, not by eye — 4.5:1 is the threshold.
  • Do images have descriptions?
    Someone using a screen reader hears “image” and nothing else. It also costs you in search.
  • Can you use it with a keyboard?
    Not everyone uses a mouse. If the menu cannot be reached by tabbing, part of your audience cannot use the site at all.
  • Are form fields labelled?
    A field with placeholder text but no label is unusable with assistive software and confusing for everyone once they start typing.
  • Does anything move without asking?
    Auto-playing carousels and video cause real problems for some people, and irritate everybody else.
06 Your domain

Who actually controls your address

This one catches people out badly, and it is specific to Australia. We check it before anything else, because if the domain is not yours, nothing else matters.

  • Whose name is the domain in
    If your web company registered it in their name, you do not own your own address. Moving away then means losing it or paying to get it back.
  • Is your ABN still valid?
    A .com.au requires an Australian presence — usually a current ABN or ACN. If yours lapses and auDA investigates, the domain can be deleted 14 days after you are notified.
  • Is anyone sub-licensing it to you?
    auDA rules prohibit licensing, renting or leasing a .com.au to a third party. An arrangement where an agency “lets you use” a domain it holds is not one you want to be in.
  • When does it expire
    Expired domains get picked up fast, and by people who know exactly what they are buying.
  • Do you hold the .au as well?
    Direct .au registration has existed since 2022. If someone else has taken the .au version of your name, that is worth knowing.
Straight talk

What this check does not tell you

It is not an accessibility audit

We measure contrast, alt text, keyboard access and labels. A full WCAG 2.1 AA conformance review is a separate piece of work by a specialist, and if you are in a regulated sector you should get one.

It does not predict your ranking

We can tell you whether Google can read your site properly. We cannot tell you where you will land for “plumber Sydney” — that depends on competitors, links and years of work nobody can shortcut.

It is not a legal opinion

We flag the Disability Discrimination Act and the auDA domain rules because they are real and rarely mentioned. We are not lawyers and this is not advice about your situation.

Sometimes the answer is “leave it”

If your site loads fast, works on a phone and brings you work, we will tell you that and you will not hear from us again. A rebuild that changes nothing is money you should keep.

Your turn

Want us to run this on your site?

Send us the address. We run this check, rebuild the site, and send you the finished result with what we found. It costs you nothing and there is no follow-up if you do not reply.